Envysion.com

Website Redesign

Envysion is a software company that provides cloud-based video surveillance solutions and audit programs to chain store operators in the restaurant and retail industries. After two years of dust settling on their sorely unmaintained website, envysion.com was ready for a facelift—big time. Not only was their current website difficult to navigate and failed to effectively communicate the value of their brand and products, Envysion had recently established a new brand position and product names which needed to be showcased in the redesign. The most amazing part? Our team successfully completed the project by nimbly managing it in-house and at half the budget. 

MY ROLE

Project Lead
Responsible for managing strategy, budget, timelines, and contractors

Improving Search Rankings

To start, our team conducted an extensive keyword and search term audit among our own and competitors' websites to identify optimization opportunities. From there, we strategically developed content optimized for our target keywords and outlined a content marketing strategy to continue to improve search rankings and organic traffic. 

Enabling a scalable, easily editable site 

Even though we had to develop the site in an agile fashion to meet our tight timeline, we still designed the web foundation with long-term usability and scalability in mind. We started from scratch on a clean server and with a new Wordpress install, and selected Salient for our theme because of how widely supported it  is among the Wordpress community and how easy it was to customize and build page layouts on the fly with Visual Composer. 

Creating a Better User Experience

The old version of the website was difficult to navigate and had a clunky interface, resulting in a high bounce rate and poor user experience. In the redesign, great care was given to each element of the site structure, page layout, colors, fonts, icons and graphic elements to create a warm, human experience that was simple and clear to understand. 

Communicating brand position & product names

Gone are the days of envysion.com site visitors leaving befuddled and confused about who Envysion was and and what solutions they offered. Now that the redesigned website features the company's new corporate brand position and product names, understanding Envysion's unique value is much simpler. This improved messaging combined with content-specific calls-to-action resulted in a significantly increased quantity and quality of web leads.